Welcome to the Republic of the Philippines, a sprawling tropical island country nestled in the Western Pacific Ocean. It has been called the Pearl of the Orient by the Spaniards who once colonised the country because of its beauty and abounding natural resources.
The Philippines is well-known for its magnificent beaches, dynamic urban life, and colourful culture. As a newly industrialised nation, the Philippines is recognised as one of the most stable emerging markets in Southeast Asia, and the 40th largest economy in the world. Equally important, the Philippines is well-known for its warm, hospitable and cheerful people.
The capital of the Philippines is Manila, one of the most highly urbanised and business-driven cities in Asia. Manila is an active and bustling commercial city with a population of 1.66 million. It's home to some of the most important historical and cultural landmarks in the country, including the oldest university in Asia. Other major cities in the Philippines include Quezon City, Taguig City and Makati City which are all part of the sprawling metropolis called Metro Manila.
The Philippines has a population of more than 94 million people with diverse backgrounds and sub-cultures. Majority of Filipinos come from Malayo-Polynesian groups but due to a long history of foreign colonisation, Filipinos have been exposed to many world influences including that of the Spanish, Chinese, British, American and Japanese.
The Filipino affinity towards western culture has given it a distinct advantage when it comes to outsourcing. When businesses are confronted with the question 'why outsource to the Philippines?', the answer is inevitably linked to the population's understanding (and adaptation) of Western culture, and a neutral accent that is easily understood by native English speakers.
Filipino (or Tagalog) and English are the two official languages of the Philippines, with English being the language of education and commerce. The Philippines is recognised as one of the largest English-speaking countries in the world, and its citizens’ fluency is evident in the migration of global client support operations of many of the world’s major corporations, and influx of foreign students seeking to learn the language.
The tremendous growth savored by the business process outsourcing (BPO) industry of the Philippines did not happen overnight nor on a fluke. It took great trust and expertise from visionaries and pioneers to hone it into the colossal industry that it is today, relying primarily on what the country has to offer.
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